Pernod Ricard India Announces the Removal of Permanent Mono-cartons Across its Brand Portfolio

Mumbai | Tuesday | 24th May, 2022

Summary:

Mumbai, Maharashtra, India (NewsVoir) • Champions Zero Waste to Landfill contribution for permanent mono-cartons in India • Aligned to its Sustainability & Responsibility roadmap, sets up an action plan by removing 500 million pieces of permanent mono-cartons annually Accelerating its commitment to sustainability, Pernod Ricard India (PRI), a global leader in the wine and spirits industry, today announced a major initiative to remove permanent mono-cartons across its portfolio of brands.

Starting with 500 million pieces annually under its Indian Made Foreign Liquor (IMFL) brands, and based on consumer acceptance, the Company will gradually extend this initiative to include its portfolio of imported brands.

According to a report* by ASSOCHAM and PwC, landfills are brimming with so much urban waste that by 2050, India is reportedly going to need a landfill that is the size of its capital, New Delhi.

This initiative from Pernod Ricard India aims to inspire consumers to making eco-conscious purchase decisions, reduce waste to landfill for secondary packaging, and contribute to the Company’s 2030 Responsibility & Sustainability roadmap ‘Good Times from a Good Place’, which supports the United Nations Sustainable Development Goals.

Highlighting the Company’s commitment towards building a responsible business, Thibault Cuny, Managing Director, Pernod Ricard India said, "Pernod Ricard India’s long-standing commitment to nurturing people, planet and communities with sustainability at its core, continues to remain an organizational imperative.

Responding to global ecological challenges, this initiative reiterates our focus on reducing environmental impact and building thriving communities.

True to our vision of Createurs de convivialite, we believe in working with others to drive our sustainability agenda.

We hope to see other companies in India also adopting this environment-first approach to steer conscious consumption which helps fight climate change while creating growth momentum." As per published reports**~ 43% of mono-cartons end up in landfills.