Summary:
Mumbai, Maharashtra, India When boys are told to ignore periods and that it’s none of their business, they grow up into men - husbands, fathers, grandfathers - who are uncomfortable talking about it, thus perpetuating the stigma around periods.
With the message of including boys in the menstruation conversation, this daughter’s day, Stayfree® has launched a campaign to encourage parents to talk to their sons about periods.
YouTube Link: www.youtube.com/watch?v=dw6Zch2ETPQ The socially-relevant evocative new film builds on Stayfree®’s award-winning campaigns from 2020 and 2021 - ‘It’s just a Period’ and stands testament to the brand’s mission to normalize period conversations in India.
“Stayfree set about to normalize period conversations to create a world where no girl feels embarrassed of periods.
The campaign #itsjustaperiod started this journey 2 years back.
This year, Stayfree urges parents to talk to their sons and tell them it’s just a period.
When boys too are part of the conversation, we can truly create a period friendly world.
Having an open dialogue and addressing a child’s curiosity of periods can help us build a generation that is free of societal shame around menstruation,” says Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India.
Men having been kept away from the menstruation conversation for generations, think of periods as a women’s secret - unsure of their role and choosing to make themselves unavailable because they don’t know how to offer the much-needed support.