Summary:
Mumbai, Maharashtra, India (NewsVoir) • Platfom™ aims to move the creator economy needle from “watch me” to “book me” • Platfom™ is home for entertainers, bringing together talent, fans and brands • Platfom™ will build a comprehensive social ecosystem to monetize talent The Indian edition of the world’s greatest music and popular culture voice, Rolling Stone India, Creativeland Asia and Jio Platforms Limited, have come together to launch the go-to short-video app for entertainers, Platfom™.
It is poised to be the ultimate destination for star entertainers, with an ecosystem built for organic growth and steady monetization.
It is the social home for singers, musicians, actors, comedians, dancers, fashion designers, and all creators influencing the culture.
Platfom™ is powered by the tech infrastructure of Jio Platforms Limited, the force behind the meteoric rise of India’s leading telecom operator ‘Jio’ and the force behind platforms across Jio Media, Entertainment and Digital Apps.
An abode for entertainers, Platfom™, will be celebrated through a red carpet launch event on November 24, 2022, led by the creme de la creme of the industry.
The event will be graced with the presence of esteemed board members from Rolling Stone, Warner Music India, and Jio Platforms Limited.
The first 100 founding members on the app are by invite-only and are distinguished with the golden tick verification on their profiles.
These members are eligible to invite new artist members to sign up through referral programs and will be the first to preview new features added to the ecosystem.
And soon, the app will also be open to creators from across verticals.
Platfom™ does not prioritise paid algorithms that define growth but instead allows creators to rise through the ranks and reputation - organically, resulting in the monetization of their talent and a continued stream of revenue for the creators.