Summary:
Mumbai, Nov 26 (PTI) Audience is always the king but on the streaming platforms they hold more power to accept or reject an actor, says Amit Sadh.
Unlike movies, it is a tough task to hold the attention of people on the digital platforms, said the actor, known for his performances in movies such as “Kai Po Che!”, “Sultan”, “Gold”, “Super 30”, and “Shakuntala Devi”.
"Movies have their own effect, you go in a dark room, you take an appointment to watch something, and if you don’t like it, you will (have to continue to) watch it.
"(But) OTT is a personal space.
You watch it alone, at your will.
I would feel bad if someone would change or pause when my scene is being played.
But that’s the power of OTT.
It is a challenging medium,” Sadh told PTI.
At the same time, Sadh said streaming platforms have advantages as well, especially for creative people who like exploring unique content, minus the trappings of a formulaic cinema and the box office numbers.
"The makers have the luxury to tell more stories.
They do not have the pressure of distributors and producers who give them the money and financiers who control or whose belief in what sells kind of functions.
"There is work for everyone, more genres being attempted.