Summary:
Mumbai, Nov 30: Borzo, formerly known as WeFast, an online express delivery company has served 1.4 million customers in India and doubling the number of deliveries to 15 million deliveries post massive global re-branding.
Last year, the company revamped its global branding to unify and consolidate a single brand name in all the 9 countries in which it operates.
In India it operated under the name WeFast, in the Philippines as Mr.
Speedy, in Mexico as Dostavista and in Brazil as Click Entregas.
The re-branding exercise was conducted to bring operational synchronicity and integrity of the company’s brand perception across all countries under a single brand name to help the company optimize its marketing resources and build a universally recognizable global brand.
The company operates in India, Brazil, Indonesia, Malaysia, Mexico, the Philippines, Turkey and other countries.
In India, Borzo has experienced tremendous growth under a new identity.
Borzo’s yearly revenue growth doubled since rebranding.