Summary:
MUMBAI, India, Dec.
9, 2022 /PRNewswire/ -- Fractal Picture & Katara Studios partnered to create the unforgettable mascot LA"EEB for FIFA WORLD CUP QATAR 2022.
La"eeb and his Mascot-Verse friends have become the pride of the FIFA World Cup, as the spritely mascot is one of the most watched entities on screen this year.
LA"EEB made his animated debut alongside Grammy award winning music producer RED ONE in the inaugural film Mascot Verse which was showcased at the FIFA draw early this year.
All the mascots from previous world cup tournaments were also given pride of place in the same film.
The resounding success of this film led to Fractal Picture producing all 5 episodes in their entirety with creative direction from Ahmed AL Bakr of Katara Studios.
Fractal Picture also created a massive Water Screen Projection film with La"eeb which was showcased on the corniche of Qatar and a film for a 3D LED Digital Billboard shown on Lusail boulevard which is the time square equivalent of Doha.
Fractal Picture also worked on an in-stadium installation called the "La"eeb Hype Show".
La"eeb meaning Super-Skilled-Player emerges from a parallel Mascot-Verse to interact with the audience which was designed as an interactive installation for everyone to experience whilst entering the stadium.
"La"eeb who is inspired from the traditional Qatari Keffiyeh (head wear), represents the culture and sensibilities of the FIFA host country.
He is conceptualised as a football enthusiast so that the audience connect is instantaneous.