Summary:
The Standard Chartered Mumbai Marathon, which conveys the health benefits of running to people, also provides an avenue for charity. Aarav, for instance, decided to raise funds for cancer-affected children after coming in contact with such patients during his mother’s efforts to raise funds. United Way links up with NGOs and individuals who register to run for a cause or raise funds at the event. One is the sports side and the other, softer side, is charity,” said Jayanti Shukla, CEO of United Way Mumbai, the event’s philanthropy partner. Those raising funds for various causes include 150 corporates, such as Godrej & Boyce, which has urged employees to donate their about-to-lapse leaves to its CSR activity..