Summary:
According to Jha, the new plans are projected to attract at least 50% of the rural population within the division. Nagpur: Aiming at accessibility of insurance for the rural population, Life Insurance Corporation of India (LIC) will be launching 'AADHAR Stambh' and 'AADHAR Shila' endowment policies on Monday. Moreover, our competitors cater largely to the urban population and miss out on the revenue generating prospects in the rural areas. The premiums on the new policies are cheaper than existing focusing largely on the rural demographic, according to marketing manager Devojit Sanyal. "The new plans are cheaper by 30 to 35% compared to our existing best-sellers..