Summary:
The Institute of Management Studies (IMS) Noida organized a lecture on "New Marketing Strategy in Competitive Era". The lecture aim is to provide an insight about what are the major expected changes in marketing strategies? The lecture was graced by Ranu Jain, guest speaker, Regional Sales Manager (North-1 UP) of Parle Biscuits Private Limited. Inaugurating the program, Ranu Jain stated that marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization, In this global pandemic the strategies adopted by Parle Biscuits Limited is an example of innovative marketing strategy. He said that for any organization is hard to achieve its goal in difficult times, all we need is a strong team with efficient leadership quality..