Summary:
‘The Journey’ one of its kind corporate museum in Noida, showcases the legacy of 88 years of the DS Group.
The museum has five zones that give the visitors a real life experience with 360-degree multidimensional screening, artifacts, VFX, graphics and life size talking mannequins to make a spellbinding show for the guests.
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With an idea to let future generations meet their legacy and know how the seeds of excellence were sown the DS Group came with a novel idea to bring forth ‘The Journey’, a one of its kind corporate museum.
The museum preserves the artifacts, history and stories from the glorious past of the group, echoing their journey from a small shop in Chandini Chowk to a well-established group today along with the modern technology of projection, rich computer graphics, life size talking mannequins etc.
The museum uses elements from theatre, film, sound and art to create a dynamic and stunning space for the visitors to grip them with all senses.
This museum was the brain child of Mr.
Rajiv Kumar, the Vice Chairman of the DS Group.
It is a tribute to the founders, Dharampalji and Satyapalji and their enthralling Journey of steadfast principles and unmatched business, their extraordinary vision and ability to set the group. The museum also familiarizes business partners, potential associates, students and others with the legacy of the Group and its brands.
The museum is divided into five sections and each section not only gives a unique visual treat but complete immersive sensory experience, with the amalgamation of best possible technologies.
You start with the forest of fragrance, a metaphorical area before the times how starts.
It captures the gifts bestowed by nature.