Summary:
Beer production was normal while the highway liquor ban was lifted from municipal areas which gave a boost to beer sales. When sales were low in 2017, the growth in 2018 would naturally be double-digit as beer sales normalized in most part of the year,” he said. This explains the plunge in beer sales in December 2017 even though the highway liquor ban was lifted in municipal areas.“During most of 2018, there were no such issues. People prefer it to hard liquor,” he added.Sales saw the highest growth during most months in the nine-month period of 2018 in comparison with 2016 and 2017. “Beer gives a different high than Indian Made Foreign Liquor (IMFL)..