Summary:
Ranchi, Nov 22 (PTI) All products made by women self-help groups in Jharkhand under the brand name ‘Palash’ will be available on e-shopping platforms soon, the Jharkhand government said on Monday.
At present, only select ‘Palash’ products are sold by e-commerce companies.
Honey, pickles, candles, chocolates of ‘Palash’ brand will be available at an affordable price on Amazon while cold-pressed mustard oil is already available on Flipkart, a statement issued by the state government said.
It is estimated that almost 2 lakh rural women will get additional livelihood opportunities through this move, the statement said.
Jharkhand State Livelihood Promotion Society (JSLPS), an arm of the state Rural Development department which owns the ‘Palash’ brand, has partnered with e-commerce companies like Amazon and Flipkart to leverage a larger market base and create an additional source of income for women members of JSLPS.
"With the vision of connecting lakhs of women members of SHGs across the state to a sustainable livelihood solution, Chief Minister Hemant Soren had launched the Palash brand under JSLPS.