Summary:
Ranchi, Dec 10 (PTI) In a bid to provide a fillip to the tourism sector in the state, the Jharkhand government is working on a slew of plans, including promotion of sites and a study on the inflow of travellers, an official said on Saturday.
The government has “selected a brand partner for publicising places of tourists’ interest and preparing a logo, state tourism secretary Manoj Kumar said.
“Jharkhand has many places of tourists’ interest but branding has been an issue.
There is no proper promotional programme on television or other platforms.
There should be a message about why visitors must come and explore Jharkhand.
So, we have hired a Goa-based branding partner for publicising spots of tourists’ interest,” Kumar told PTI.
He said that the partner will prepare a logo and souvenir for Jharkhand tourism.
“The agency has prepared a logo for Jharkhand tourism.
It is being fine-tuned and the final approval has not been given yet,” he said.
The department has also given a “work order to study the tourists’ inflow, pattern and their feedback” through an agency, the official said.
“It is a centrally sponsored scheme and the Centre has empanelled around a dozen agencies for this.
We have hired one.