Summary:
All the four editions of Kerala Blog Express have been successful in setting a new benchmark in destination marketing for Kerala, which is facing stiff competition from adjoining States and neighbouring countries like Sri Lanka and the Maldives. For Kerala Tourism, the novel campaign for four times in a row has been a roaring success in marketing the brand. The Kerala Blog Express 5, aimed at promoting the destination and niche tourism products of the State through bloggers, has the ‘Trip of a Lifetime’ tag. The fifth edition has been chalked out by combining various aspects, including campaign on social media, familiarisation trip, bloggers’ meet and road trip. Kerala Tourism can now boast 100-plus Brand Ambassadors who visited the State..