Summary:
But what has kicked up a debate now is the promotion of the event through countless flex boards across the State. “How can you quantify such a festival or the money spent to celebrate it? Though there has been no official accounting of the money spent on the multicoloured boards, media reports put the figures from ?300 crore to ?700 crore. However, the amount spent by fans in the State on Russia 2018 is likely to remain as a matter of conjecture, forever. On Sunday, as 3.6 billion supporters all over the world tune in to the finale to Russia 2018, the frenzy will be no less in tiny Kerala..