Summary:
Sudeshna Ramkumar, assistant director, India Tourism, Singapore, received the award on behalf of Kerala Tourism at a function in Langkawi, Malaysia, on Friday during PATA Travel Mart 2018. Kerala Tourism got the first gold for its ‘Yalla Kerala’ print media campaign in the Gulf countries. The poster of Kerala Tourism titled ‘live inspired’ that bagged a gold award instituted by Pacific Asia Travel Association (PATA). The PATA Awards are presented to outstanding entries in the principal categories of Marketing; Education and Training; Environment, and Heritage and Culture. The PATA gold awards were a testament to the undiminished charm of tourist destinations in the State, which were attracting visitors in droves, Secretary, Tourism, Rani George said..