Summary:
"We are glad to get more fairs and road shows this year, the best way to generate more business. Compared to other states, we have a greater advantage in our secular credentials, scenic destinations and cultural attractions," he added. "Our ratings, both nationally and globally, have been high during the recent past. in five yearsTHIRUVANANTHAPURAM: Adopting an aggressive marketing strategy like never before, Kerala Tourism will be presenting its varied products in major cities across the country in a total of 50 trade fairs and road shows in 2017-18, with focus on the 'strong southern markets' and the 'surging Hindi speaking belt'.Already buoyed up by an increased budget allocation for marketing and promotions, the state tourism department has also listed out 14 trade fairs and 25 road shows in the international market, for which around Rs 11.5 crore has been sanctioned. As Kerala is now in the wrong news because of dengue, we need to clean up Kerala quick and send out a positive message," said E M Najeeb, the president of the Confederation of Kerala Tourism Industry.Welcoming the 'more studied and prepared' approach taken by the tourism department in the selection of trade fairs and conduct of road shows, Abraham George, the president of Kerala Travel Mart , said the industry was looking ahead to capitalise on every positive aspect of Kerala as a tourism destination..