Summary:
Although the card makers have tried to bring in novelty with musical cards, pop-up cards, musical cards and reusable cards, the demand for traditional cards is falling. Traders still see people walking in, flitting through the many cards on display and picking up a few, but the general mood is sombre when the talk turns to sale of the traditional greeting cards. more-inDespite the Christmas-New Year card market taking an e-turn, the demand for the traditional paper cards appears to be at the crossroads. “Looks like some people want to say it differently by preferring the traditional cards,” says Sunil, who has been selling cards at Palayam He says students are his main patrons. But there are others who think that the traditional market is not going to vanish all that soon..