Summary:
He then started to sell ‘Kerala red rice sweet’ in Tamabaram but that did not yield the response he had hoped for. "The business has picked up well in the last six months," Basha says.He only sells Kerala red rice sweet at his stall. After trying out multiple failed business ventures, Anwar Basha from Chennai started a unique roadside stall on West Boulevard road in Trichy. His perseverance finally yielded him success as his stall, where he serves a simple, healthy and delicious snack made with red rice, has become a hit among people in just a year.Around 200 people throng his nameless stall on a daily basis to taste the snack, which he calls ‘Kerala Sigappu Arisi (red rice) sweet’. Speaking about how the snack is prepared, Basha says that red rice is soaked in water overnight, cooked in the morning and grated coconut along with white/palm sugar is mixed with it and served..