Summary:
For a registration worth Rs 1,999, each shopkeeper will get free coupons worth Rs 1,000, which they can offer to buyers. An 18-member committee has been formed to increase participation of local traders and increase sponsors for the upcoming Ahmedabad Shopping Festival (ASF). Organisers have also increased the number of coupons to be offered to the customers. Patwari said that since the countdown for the festival has begun, he has intensified efforts to reach out to various industry associations. The 12-day festival beginning January 17, aims to bring footfalls back to shops, as they have been adversely hit by online shopping and overall slowdown in demand..