Summary:
Therefore, setting the right price is a perennial challenge.”The session was conducted by Dinesh Divekar, management training consultant, Bangalore. If the product is sold at a premium price, profitability increases but its volume of sale decreases. If the product is sold economically, it might result in a higher sale, but the margins shrink. Ludhiana: The Chamber of Industrial and Commercial Undertakings (CICU) organised a programme on topic of good strategies for product pricing.CICU president Upkar Singh Ahuja shared his views on how good strategies are important and become a very powerful tool in business growth. He also said this workshop aimed at providing knowledge to participants and enlighten them to perform advanced optimization and analytical procedures.Ahuja said, “The setting the right price of our product is always a challenge..