Start Sports, the official broadcaster of the Indian Premier League (IPL 2020) has signed a deal with the Daily Hunt as the Associate on-air sponsor.
The Indian local language content discovery platform DailyHunt has launched a short-video app called ‘Josh’. Reportedly, IPL will be used to promote this new platform of Dailyhunt.
Star Sports already has singed up with brands like PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasan as associate on-air sponsors in the category. DailyHunt will be the 11th brand in the associate sponsorship category.
Other than this Star Sports will have Dream11, Phone Pe, Amazon and Byju’s as Co-presenting sponsors of the league in IPL 2020.
Announcing the official launch on Wednesday, Dailyhunt said gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. “In the last 45 days of its beta launch, Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU and over 5 million User Generated Content (UGC) content creators,” the platform claimed.