With Indian Premier League, Pre-Post-Mid Innings IPL show Cricket LIVE is also back on Star Sports but this time in six different languages.
Cricket Live this year will be called Byju’s CRICKET LIVE and will be produced in English, Hindi, Tamil, Telugu, Bangla, Kannada by Star Sports.
Byju’s will be the title sponsor of PPL segment and IPL Pre Show will air every evening at 6PM. Other than Byju’s Star India has signed up with Dell as Co-Presenting Partner of the show. Fortune, Paragon, Good Day, Titan, Sterling, Nixit have been singed as Associate Sponsors of the show.
It is worth noting that along with the naming rights of Pre-Post-Mid Innings show, Byju’s has also bought the Co-PRESENTING partnership of IPL 2020. These investments will make India’s leading e-learning company the biggest on-air spender on this year’s IPL.
Byju’s who were conservative while bidding for the IPL Title sponsorship is spending the biggest on the ON-AIR advertising in IPL 2020. Byjus total on-air spending will now cross 150Cr for IPL 2020.