Summary:
Are you creating tonnes of content every day? Then, it is time to reuse the content across platforms.
Content creators often feel they are in a creative rut and no original ideas to entertain and educate their audience.
This is where you, as a content creator, can win by repeating your work without boring your audience.
Easygenerator facilitates content repurposing across platforms with its versatile toolkit. Want to know how?
Here are a few ways you can repurpose your content for the online course.
- What is Content Repurposing?
First, let’s understand what content repurposing is.
Content repurposing is the recycling process of using all the elements of your existing content in various forms to maximize your content reach.
For example, Easygenerator has numerous tools to turn your carousel into an infographic, video into a blogpost and a webinar into a podcast.
The advantages of content repurposing are
- Serve audiences across multiple platforms.
- Cross-promote your content
- Drive more traffic
- Minimize content creation time
- Extend the lifetime of content
- Transform one idea into several formats.
- Methods to Repurpose your Content
Now, you know what content repurposing is. How to repurpose your content to get the maximum reach?
- Experiment with Content Types (Infographics & Blog Posts)
Repackaging content is the main idea of content repurposing, and you can accomplish them in two ways when it comes to elearning courses.
- Chunking large courses into short modules.
- Binding smaller modules into a larger material.
Both of them are great ways to bring in new learners. If a certain portion in your long online course doesn’t fit into the context, turn it into a blog post.
Remember to concentrate on Search Engine Optimization (SEO) while creating a blog post.
On the flipside, infographics concise the large piece of content as a visual aid, thus adding value to the readers in less time.
- Present as webinar
The great way to drive in organic traffic to your online course is through a free or low-fee webinar.
Everyone values their time most and wants to know what’s inside your course module to decide whether to learn your content or not.
Your webinar can be a small teaser for your online course. It brings quality leads to your online business.
Include social proof like testimonials from your learners to validate your content.
- Create it as an ebook
If you have hands-on expertise in a certain area, it is well and good to showcase them as an ebook.
Turning a series of blog posts on similar topics can serve as a lead magnet to drive into your online course.
Don’t forget to include the powerful Call To Action (CTA) so your learners can trade their email to get your ebook.
- Post into videos & podcast
One of the popular ways to engage with learners is through audio and video.
Repurpose your lengthy blog posts as a script into a 10- 15 minute video. Upload it on Youtube to establish your online course existence.
Besides, you can reuse your recent interview with a subject matter expert in a podcast. In recent times, many people are preferring to listen to podcasts doing mundane activities like driving and cooking.
For example, Easygenerator offers a free trial to all their users with content repurposing tools to transfer blog posts into videos and podcasts.
The Bottomline
By creating an online course, you have already put so much effort into it. Reusing a slice from that massive content is a great strategy to pull in the audience. It also serves as a great marketing tool.
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