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IIT Alumnus shares his idea to unite food lovers on social network similar to Facebook

IIT Alumnus shares his idea to unite food lovers on social network similar to Facebook


It’s a good news for all the food lovers. Now you have a dedicated platform, to talk, crave and share about your chemistry with food. NYOOOZ in an exclusive conversation with Mainak Sarkar, Co-Founder and CEO at Eatable shares his idea and journey. Have a look!

Every time we visit a new city and decide to go on our food safari, we often cannot depend on the food apps, nor can we rely on the reviews. But what if there was a platform, which truly dedicated to nothing but food. A place where all food lovers can unite and share some equinity?

Well, recently an alumnus of Indian Institute of Technology (IIT) Kharagpur developed a social network called Eatable for food lovers. This social network-cum- utility platform has been created to connect with fellow foodies. The platform not only caters food lovers and tourists finding the places for their lunch in a particular location but also aids businesses to widen their reach.

Three alumni from IIT Kharagpur -- Mainak Sarkar from Electrical Engineering Department, Pritam Khan and Sumit Agarwal, from the Computer Science and Engineering Department and fourth co-founder Abhijit Ghosh, a Civil Engineering final year student from IIEST Shibpur have developed this, for foodies anywhere in India accessible both on mobile and desktop.

In an exclusive conversation with NYOOOZ, Mainak Sarkar CEO and co-founder of Eatable shared some interesting details.

Tell us about Eatable

Eatable is a social network like Facebook but exclusively for Food lovers. It is a platform where people can share their experiences, their stories and their food fetishes with other like-minded people. They can share their stories in the form of Journal posts, which are preserved and can be searched for any time later and be shared with friends and followers. Foodies who are chefs or love to cook can share their recipes with the community via the Recipe post option. And the best part is people who explore food joints and like a particular food joint can add them to the platform via the Discover post option. They can then recommend these places to their friends and followers and this also helps other people as they can search for discoveries in an area and know about places that have been added by other users.

How the idea came in? 

I travel a lot. So when I visited places like Shillong, Jammu, Mt. Abu, Benaras, etc I found there was no way how I could know about the eateries that existed there. There was no Zomato at these places. There was Trip advisor but they didn`t have everything, also finding places that would match my preference and that I could trust was very difficult. Thus the initial idea of Eatable came to my mind about creating a platform where people can add places they had food at and liked and recommend them and help out other people. Then we wanted to differentiate the platform from existing food apps, so we put in the social element where people not just wrote reviews but also could share their food experiences and journeys, their recipes, their stories with other people. That is how Eatable Started. 

How is it different from other food Apps?

Eatable is different from existing food Apps in a lot of ways. Popularly food apps are about listing and review and now food ordering & table reservation platform. Eatable is an open social network where people interact with people freely and easily. On Eatable, eateries from any location with internet access can join easily and connect with their customers. It`s as easy as creating a Facebook Page. So Eatable can have eateries from all the places mention above and users can easily find out about them. Also Eatable allows business to do things real time. If an eatery has an update they can post it easily on their business page and all their followers get notified about these instantly in real time.

How does Eatable work?

Eatable works in two ways, one is for the people and one is for the Businesses.

So, for people it`s a platform where they can join and interact with fellow foodies. Also the best thing is that users can add eateries that they had food at, irrespective of if it is a 5 star restaurant or a street food joint to the platform and help other users know about them. Also users get points for their post activities and can earn titles and medals and compete with each other.

For Businesses, eateries can join the platform by filling out a few basic information needed on the business site and join from anywhere. It`s a free platform, they can join and get their customers to follow them on Eatable. Businesses also benefit as they get free word of mouth publicity as when a user recommends these businesses as it sends out a notification to all the user`s followers about the business.

Who can join, and what user gets from eatable?

Anyone who loves food can join Eatable (I believe that is everyone). Also, eateries (cafes, restaurants, bars, pubs, lounges, diner, etc) with internet access can join Eatable by signing up on the business page and start connecting with customers.

How should young entrepreneurs give shape to their ideas, any tips for them?

I believe young entrepreneurs need to focus on a problem they have faced themselves, validate if it is a big enough problem and see if they can create a solution that is well differentiated from the current solutions available. Also they need to be absolutely dedicated. Do not do it for the money but for the joy of solving a huge problem for a lot of people because if you are able to do that, money follows. The initial days are going to be very difficult and depressing, you need to be strong believe in yourself and keep grinding. I believe Success comes to those who never give up.

What are the challenges that a young entrepreneur like you have to face?

Well firstly a lot of skepticism, a lot of negativity and a lot of other problems that you had not planned about. The most important challenge is getting a team. You need a team who believes in the vision, when no one else would, shares the same passion. I am lucky to have Pritam, Sumit and Abhijit as my co-founders who are also longtime friends. 

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