Cycle Pure Agarbathi Unveils #Selfeet Campaign Marking 7 Decades of Women Workforce

  • | Thursday | 4th March, 2021

While women empowerment has been a topic of discussion for quite some time now, Cycle Pure Agarbathi put the idea into action in its founding days with women accounting for its major workforce for the past 7 decades. Commenting on this initiative, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “Women empowerment is an easily identified term but is not a term that is easily understood. We’ve just added an angle of feminine pride, independence, and confidence to it in order to make it widely acceptable.”Since 1948, over 75% of Cycle Pure Agarbathi workforce consists of women and presently, over 10,000 women, mostly from rural backgrounds, play a role in shaping Cycle Agarbathi. Ranga Rao created the ubiquitous Cycle Pure Agarbathi, which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad.

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