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The online course is a teaching-learning pedagogy where learners will be exposed to various tools, platforms and techniques of digital marketing.
More than 10,000 students has enrolled for Panjab University’s online course on digital marketing for July to November 2020 semester.
The course is available on Government of India’s initiative - MHRD’s SWAYAM (Study Webs of Active Learning for Young Aspiring Minds) platform. There is no enrolment fee for this course.
The online course is a teaching-learning pedagogy where learners will be exposed to various tools, platforms and techniques of digital marketing.
Dr Tejinderpal Singh, associate professor from University Business School is offering this course for the second time on the SWAYAM platform and the curriculum is based on the industry practices and standards. He said, “Anyone who wants to hone digital marketing skills may join this course.”
The course has 40 online modules spreading over three months and the final examination will be conducted by SWAYAM to certify successful learners. Last year, this course was ranked amongst top 15 online courses worldwide by the ClassCentral, a directory of online courses.
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