Delhi BJP is aiming to reach out to the constituents of the seven Lok Sabha seats in the national Capital in a targeted fashion through 360 degree digital media campaign by deploying around 10,000 social media experts, including party workers, on ground. Delhi BJPs social media campaign will revolve around the theme Dil Mein Modi, Delhi Mein Modi (Modi in heart, Modi in Delhi) in view of the upcoming 2024 Lok Sabha polls and the upcoming Assembly elections in 2025. Delhi BJP social media head Rohit Upadhyay on Monday shared, The partys social media campaign will be different this time as content material like videos, sound bytes will be created by numerous teams through actual field visit rather than processing the pre-recorded visuals. We have planned to create a team of around 10,000 persons for a massive social media campaign. These will include members of our own social media teams as well as volunteers having 1,000-2,000 followers on different digital platforms. This concept is being adopted by several BJP candidates, including two time MP Manoj Tiwari contesting from North East Delhi seat, to have the maximum voter outreach. The state, district and ward level social media teams of the BJP will soon have one to one meetings with the candidates on each of the seven Lok Sabha seats, for a focused campaign, Upadhyay said. Accusing AAP for neglecting the citizens of Delhi, he said, The two pronged campaign will highlight achievements of the Modi government and bring out content, including interactions of beneficiaries of various schemes of the government at the booth level. The other part of the campaign will be exposing how the AAP government and its chief minister have failed and turned Delhi into a mess. The social media teams will in the coming days do a live show from 70 Assembly segments across the city, to show civic apathy and heaps of garbage in different localities. Senior party leader and digital media expert Neelkant Bakshi said, These campaigns include an overall communication focusing targeted audience showing how a leader moves about in the field and views issues through live and recorded content uploaded on different digital platforms. The party will make use of algorithms that ensure that such campaigns are focused to select audience and areas. It ensures, for example, if Tiwari wants his messages and social media content to remain specified to his North East Delhi constituency, the people living there will receive such content on their social media handles, Bakshi added. The seven Delhi Lok Sabha probables from BJP along with the partys President Virendra Sachdeva also shared their blueprint and agendas for the first 100 days for their constituency at the partys headquarter on Monday, while focusing on issues including women safety, traffic decongestion and metro expansion. Currently, the seven MPs from Delhi are all BJP leaders, Apart from two time MP Manoj Tiwari, who is getting the ticket third time from the North east seat, all the other six probables are new faces.  What was earlier a triangular contest in 2019 Lok Sabha elections, has turned into a face off between BJP and INDIA alliance as the AAP and Congress have entered into a seat sharing arrangement.

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