How food delivery firms cashed in on WC fever

  • | Monday | 16th July, 2018

Clubs, pubs and bars also saw increased footfall during the World Cup season, thanks to live screenings. Zomato registered a record-breaking 6,00,000 orders on Sunday, with 13 million orders over the month,” said Mohit Gupta, CEO (food delivery). Gurgaon: As France and Croatia slugged it out on the pitch at the 2018 football World Cup final on Sunday, Indian football fans stayed glued to their TV sets and gorged on sumptuous food. By the end of the day, biryani was the show-stealer as it was ordered almost twice as much as its Italian rival.“The FIFA World Cup is gaining huge fan following in India. “We witnessed a 19.5% rise in sales of beer in the first 13 days of the tournament.

Gurgaon: As France and Croatia slugged it out on the pitch at the 2018 football World Cup final on Sunday, Indian football fans stayed glued to their TV sets and gorged on sumptuous food. Gurgaon-based food-tech start-up Zomato claims they received 125 orders per second during the match, six lakh orders in total, with Delhi topping the total number of home delivery orders with over a lakh orders, followed closely by Mumbai and Bangalore.“Between Wimbledon final and FIFA World Cup final, yesterday was a great day for sports enthusiasts. Our overall growth trends have been fantastic. Zomato registered a record-breaking 6,00,000 orders on Sunday, with 13 million orders over the month,” said Mohit Gupta, CEO (food delivery). Even Tier 2 and 3 cities, many of which joined the online ordering brigade only recently, showed a remarkable boost in daily figures.In terms of most ordered items, chicken wings were among the favourites, with biryani and pizza giving competition. By the end of the day, biryani was the show-stealer as it was ordered almost twice as much as its Italian rival.“The FIFA World Cup is gaining huge fan following in India. Food is an essential element in the experience. This is where we’re connecting with our audience. We saw a 10-15% surge, with evening snacks and dinners leading the way, followed by lunches,” said Anshul Khandelwal, marketing head at Gurgaon-based Foodpanda Offline players weren’t far behind. Clubs, pubs and bars also saw increased footfall during the World Cup season, thanks to live screenings. Gurgaon’s The Beer Café, for instance, recorded a steep rise in sales of beer, with their ‘Bet My Tap Campaign’ adding a competitive edge. “We witnessed a 19.5% rise in sales of beer in the first 13 days of the tournament. These numbers will have surely gone up subsequently,” said Rahul Singh, founder and CEO.Delivery companies also reported surge in orders during the IPL season. A Foodpanda spokesperson said, “We’ve witnessed ordering patterns based on which IPL teams were playing on a particular day, more activity during specific times of the day or particular dishes that did better than others, being the ultimate comfort food.”

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