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HYDERABAD: Popular Balapur Ganesh laddu has set all time high record in auction this year.In an open bidding held at Balapur, a tiny village at the Hyderabad city outskirts, on Sunday, Balapur Mandal Arya Vaisya Sangham bought laddu for Rs 16.60 lakh. In 1994, the laddu was auctioned off at Rs 450 and, now the crazy laddu's bidding price has gone up to lakhs.Over 1.50 lakh people witnessed the laddu auction.The laddu has linked a strong se ntiment. They say that whoever buys the laddu in the auction, will have a bright future and their business will grow prosperous. On behalf of Arya Vysya Sangham, its president, T Srinivas Gupta, participated in the auction.The laddu weighed 21kgThis year, the laddu weighing about 21-kgs, was prepared by Tapeswaram of East Godavari district, sweet maker, Uma Maheswar Rao and donated it to Balapur Ganesh.Balapur laddu auction has been happening since 1994Last year, the laddu was fetched for Rs 15.60 lakh and this year, the bidder bought it by paying Rs 1 lakh more.Balapur laddu which begun auction in 1994, completed 25 years.
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