A+ A- Hyderabad: FICCI- FLO Hyderabad is organizing a state of the Art exhibition “FLO Style Tatva”, a signature event of Hyderabad Chapter which will hitherto be annual. According to Sona Chatwani, Chairperson FLO and Usha Rani Mane Convenor Hyderabad chapter informed that the exhibition will be a platform to raise funds for the various activities undertaken by FLO including growing of custard apples on a pilot basis and rearing of honey bees. Besides funds will also be used to train students from Government schools. FICCI FLO Hyderabad’s Agriculture initiative committee in line with its national initiative will work with Tribals near Tandur for Custard Apple farming, storage. Custard Apples have a very short shelf life. We will help farmers produce these fruits available all through the year informed FLO. We will be working on this project for a year Sona added. We are also encouraging women in beehive rearing. One of our members has come forward to help us take up this project including making some 3-acre land available for the project. The exhibition which will be held at HICC from August 10 to 11 will be spread over 45000 sq ft area and will have 200 stalls where women entrepreneurs from across the country will participate from 11 states showcasing 150 brands. It will be an exhibition to showcase their skills and products. This is an exhibition to be organized by an industrial body unlike others and the proceeds will be utilized for a purpose. Some of the exhibitors include Amrapali, Darpan Furnishings, Ranka Fashion Collection, Fanart, and others. The maiden edition will have industry-specific pavilions and a pavilion of FLO assisted entrepreneurs. This will feature Pickle makers of erstwhile toddy and gudumba sellers from Dhoolpet. These members were trained by FLO members in various modes of pickle and Podi making and are slowly but steadily moving towards self-sufficiency. FLO is also connecting them to potential buyers on a regular basis. Another story of the human spirit is that of little Chandana Srinath. She will be the youngest entrepreneur exhibiting Ikkat weaves at StyleTatva. The daughter of a master weaver of Pochampally Ikkat, the 16-year old, took up the reins of the household after her father’s sudden demise. The class XI student continues to run the looms, and with the help of her mother and uncle, has kept the great tradition alive. FLO StyleTatva has sponsored her stall in the FLO-assisted entrepreneur’s pavilion. It has made a special attempt to include a pavilion for beauty, wellness, and health. It has been designed as an interactive venue for pan-India FLO members – both as participants and guests. Through FLO StyleTatva, FLO will be realizing an integral part of its mission i.e. empowering women by supporting their ‘enterprise’ quotient. Being a non-profit initiative, part of the proceeds from FLO StyleTatva will also be channeled to select projects empowering women,” said Sona Chatwani, Chairperson of FLO Hyderabad Chapter, 2019-20. FLO has 16 Chapters across India and 10,000 members. Fifty stalls have come from FLO members. FLO StyleTatva will host entrepreneurs in the categories of Fashion & Accessories, Lifestyle & Home Décor Products, Art & Crafts and Food. A special category of FLO-assisted entrepreneurs will also be retailing their products, which is a matter of pride for the Organisation, Sona added. “FLO StyleTatva, with its exclusively designated pavilions and curation by industry experts, will easily stand out as the most vibrant fashion and lifestyle exhibition ever seen in the City. The exhibition will offer myriad business opportunities for the participant to promote their product lines, enhance brand awareness and reaffirm their brand equity amongst a very niche segment of customers,” said Usha Manne, Convenor, FLO StyleTatva. FLO StyleTatva will be an annual event here on and is slated to be an elegant, well-respected marketplace where innovation meets appreciation meets business opportunities informed Sona Chatwani. FLO StyleTatva is an ideal platform to foster B2B opportunities.” Siasat News (Stay up to date on all the latest Hyderabad news with The Siasat Daily App. Download now for iOS & Android)

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