Jaipur: Many a time, promotion of tourism promises the moon but when tourists actually come and experience find that the reality is far removed from what is propagated.Speaking at a tourism event, Subodh Agarwal, additional chief secretary, higher education, who moved from the tourism department couple of months ago, said that the exit experience has to be more enriching than when one enters the destination.“Often tourists find that what is promised on promotional campaigned is not delivered on ground which creates an unsavory experience. We need to ensure that the experience matches with the expectations that we create through our marketing campaigns,” said Agarwal.Echoing the sentiment, Kuldeep Ranka, principal secretary, state tourism, said that there some great destinations in foreign countries but sometimes the experience is not so good because of issues not related to the destinations. Speaking about Rajasthan, he said that the department is keen to promote lesser-known destination.Ranka said, “We collaborate with influencers, celebrities and media to promote the lesser-known destinations and experiences through our marketing programmes and work closely with our trade partners.”He said that in the bid to make Rajasthan a favoured destination for domestic and international travellers, the government has increased the tourism budget in recent years. “Our roadmap for a continued rise in tourist footfall includes improving intra-state air connectivity to ensure that all our tourist spots are well-connected,” he added

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