Radio Mirchi celebrates oldschool love on VDay

  • | Friday | 15th February, 2019

Hence the long letters,” said Anil Bhargava, evoking a smile from his wife Prabha.The residents loved spending time with Mirchi RJs, who kept true to their brand motto, “Mirchi sunne waale, always khush”. Jaipur: At a time when dating is governed by apps, 98.3 Radio Mirchi celebrated the spirit of Valentine’s Day by exploring relationships that have stood the test of time.On Valentine’s Day eve, radio jockeys of 98.3 Mirchi spent their day interacting with residents of an old-age home on the outskirts of the city. But compared to a world where attention spans are short, and matches are made on smartphone apps and websites, how does it feel to have expressed love through long letters that took days to reach the person? From singing their favourite songs to sharing stories about their courtship, senior residents truly opened their hearts to the RJs. Now, you just instant message using expressions like OMG and LOL but our expression was not limited, it was elaborate.

Jaipur: At a time when dating is governed by apps, 98.3 Radio Mirchi celebrated the spirit of Valentine’s Day by exploring relationships that have stood the test of time.On Valentine’s Day eve, radio jockeys of 98.3 Mirchi spent their day interacting with residents of an old-age home on the outskirts of the city. From singing their favourite songs to sharing stories about their courtship, senior residents truly opened their hearts to the RJs. During the heart-warming interaction, residents shared stories of how they dated back in the day, writing long letters to each other.“The expectation was, that if your fiancé wrote a six-page letter, you obviously had to write a longer letter. It was almost like an unsaid rule,” recalled Ritu Gupta, a resident. But compared to a world where attention spans are short, and matches are made on smartphone apps and websites, how does it feel to have expressed love through long letters that took days to reach the person? “Our courtship lasted a year and a half. We used to write to each other a lot as there were no phones back then. Now, you just instant message using expressions like OMG and LOL but our expression was not limited, it was elaborate. Hence the long letters,” said Anil Bhargava, evoking a smile from his wife Prabha.The residents loved spending time with Mirchi RJs, who kept true to their brand motto, “Mirchi sunne waale, always khush”.

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