Ghaziabad: The All School Parents Association (ASPA) took to Twitter on Thursday to protest against a school in the district that has specifically asked students to bring five pieces of the traditional sweet ‘gujiya’ from a particular sweetshop chain for the coming Holi celebrations in the school.The association termed it an exercise of business promotion and brand endorsement. “We would like to know what a school will do with five pieces of gujias from each student. Also we demand why a certain shop is specifically mentioned for this purchase. This is a surrogate form of advertisement and catching children to promote any brand is unethical,” said Shivani Jain, the president of ASPA.Jain said the issue will be taken up in the next district fee regulation committee meeting of Ghaziabad.“While the fee regulation committee specifically looks at fee-related complaints from parents, we will also throw the floor open for discussion so that students do not get entrapped in brand endorsement in schools. What the school suggests to a student holds great influence on parents and children but we should never allow it,” Jain said.She said ASPA would soon issue a circular to schools to only suggest generic item names.“If the schools want children to bring a sweet, they can do so without suggesting a brand name. This is a matter of concern for parents as more and more schools are becoming insensitive to the finer things of a neutral school environment and education system,” Jain added.

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