How to promote tourism around Taj? YEIDA to ready master plan

  • | Monday | 20th November, 2023

NOIDA: Yamuna Expressway Industrial Development Authority (YEIDA) will prepare a master plan for the notified area under it in Agra -- 10,500 hectares. The focus will be boosting tourism and fostering green industries along the expressway. Nearly 25% of the land will be for industrial development, 20% for residential development, and 7% for tourism around TajMahal.YEIDA anticipates a surge in foreign tourist footfall with the start of commercial operations at Noida International Airport next year.YEIDA will soon hire an agency to prepare the Agra master plan. Officials said since Agra is not a part of NCR, the development plan will be separate from what the YEIDA master plan 2041 covers. "We aim to develop the area by 2031. In the master plan, spanning 10,500 hectares, 25% of the land will be for green industries, 20% for residential purposes, 7% for tourism, and 17% for recreational green spaces," said YEIDA CEO Arun Vir Singh.Singh said there is significant potential for establishing a robust hospitality industry near Taj Mahal, marking the first-ever planning initiative along the Yamuna Expressway in Agra."Given the historical significance of Taj Mahal, the focus will be on promoting green industries to mitigate the pollution risks from such establishments. Moreover, we are keen on bolstering the service sector in Agra, envisioning developments like hotels, naturopathy centres, and exhibition sites," Singh added.Ashish Bhutani, CEO of Bhutani Group, one of the contenders for the ambitious Film City project near the upcoming airport, said, "There is a different craze to see Taj Mahal, and after the launch of the airport, many foreign tourists will come here to go to Agra and visit the Taj Mahal. Mathura and Vrindavan are also not far. There is a lot of scope for tourist infrastructure and commercial developments. The sooner the work starts there, the better it will be."The Yamuna Expressway Authority has 1,149 villages across six districts under its jurisdiction. These include Gautam Budh Nagar, Bulandshahr, Aligarh, Hathras, Mathura, and Agra. Of the 1,149 villages, the maximum of 415 villages are in Mathura, 358 in Hathras, 131 in Gautam Budh Nagar, 95 in Bulandshahr, 92 in Aligarh, and 58 in Agra.Currently, YEIDA is executing development in the first phase, encompassing Gautam Budh Nagar and Bulandshahr. Also, it has come up with a blueprint of the development plan for the Mathura and Aligarh districts, covered in the second phase. According to the blueprint, YEIDA will develop Aligarh as a logistics park with Tappal-Bajna as its urban node and Mathura as a heritage city with Raya as its urban node. Agra will constitute the third phase of development. YEIDA will place the Agra development plan before the board at the 79th meeting, scheduled for November 28.

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