In a strategic move towards embracing the new era, Å koda Auto India has placed a strong emphasis on user engagement, customer involvement, and digitalization. Through the launch of comprehensive 360-degree digital activities, the company has achieved significant sales milestones and strengthened its relationship with customers and fans. Petr Janeba, Brand Director, Å koda Auto India, said that We have enhanced our Å kodaverse India NFT umbrella with the roll out of the Å koda Gearheads community. With these we are constantly adapting and evolving to reach out to even more customers to meet their needs. Å koda Auto India launched various initiatives to engage users, customers, and fans, including "Name Your Å koda," where participants suggested names for the upcoming compact SUV. Additionally, the company unveiled exclusive 24-hour digital offers on March 24, 2024, to celebrate its landmark moment in the country, resulting in 709 car bookings.

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