“The dynamic lines are frown lines which disappear when you don’t frown.
According to the well-ageing idea, women should enjoy their age and appear healthy rather than looking young.
Marketing consultant Priyanka Rajwar feels muffled to see younger girls play roles of women in happy families projecting much older women.
Once the thought process of the consumer is changed, it will end up changing the advertising terms used by beauty products.” Explains Bhandary.
Sabrina Suhail, make up artiste and a beauty entrepreneur makes products that go with individual skin and nourish rather than cover age.
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