Compared to last year, exports dropped by 15 lakh - 20 lakh stems. — more-in Rose exports, in the run up to Valentine’s Day, have seen a fall this year. As exporters wind up the last of the Valentine’s Day despatches by the afternoon of Saturday, February 11, they have collectively seen an export of about 55 lakh flowers, a drop by 15 lakh to 20 lakh stems from last year. For the exporters clustered around Bengaluru, the export markets are largely Singapore, Malaysia, Australia, and West Asia. With demonetisation hitting the domestic market for flowers, there was no buffer to absorb the fall in the export volume. Like the last many years, Kenya remains the preferred buyers’ market for European countries. The exporters foresaw a reasonable demand with last year’s export figures as the benchmark. When the supply exceeds demand even marginally, it pulls down the price of the entire stock of production. On the other hand, when the demand exceeds supply, the price shoots up for the cumulative production A flower should speak for itself, says Najeeb Ahmed, of Tanflora, a leading exporter from Hosur. When that fails, all other factors undercut the competitiveness of flowers in the global market, he says.

Stay updated with all the Coimbatore Latest News headlines here. For more exclusive & live news updates from all around India, stay connected with NYOOOZ.