Uttarkashi: Election campaigning in Uttarkashi district is turning out to be a musical affair, with candidates using Bollywood and Garhwali songs to connect with the voters.Remix of viral songs such as ‘Kolaveri di,’ ‘Dhoom Machale’ are being used to appeal for votes and drum up support for the contestants. Candidates are also sharing these ‘customised’ songs on their social media pages for reaching out to more people.Some candidates have also hired professional singers and mimicry artistes from Uttar Pradesh to garner support. Journalist Surat Singh Rawat said, “With the changing time, politicians have also upgraded their campaigning strategies to attract a larger crowd. The use of customised songs, animation and other entertainment tools have increased in the past few years with the evolution of social media.”He added, “Some candidates have also hired professional singers, who are travelling and performing live on customised songs. Taking a step ahead, one independent candidate also hired a mimicry artist, who is appealing for votes in the voice of PM Narendra Modi, Congress president Rahul Gandhi and actors Nana Patekar, Sunny Deol, Shahrukh Khan.”Another candidate has also circulated an audio clip on the lines of Kaun Banega Crorepati where artistes are questioning people about the candidates.An independent candidate, Bhupendra Chauhan, told TOI, “According to psychology, thoughts shared through music have a larger connect when compared to debates and comparisons. That’s why everyone is using music as a poll medium. And voters, specially the youths are raving about the strategy.

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