Cost-conscious consumers opt for free-to-air pack

  • | Tuesday | 12th February, 2019

But since the switchover on February 7, nearly 2%-2.5% consumers have reportedly opted for the FTA package without pay channels.“The data from LCOs are being collated. KOLKATA: The switchover to a new tariff regime in cable television has seen around 60,000-75,000 consumers in Kolkata exit pay channels and opt only for the free-to-air package, a cause for anxiety to both multi-system operators (MSOs) and broadcasters. The regulation does not prohibit service providers from offering discounts or lower NCF for additional connections at the same address. The one factor that has stood out is the rather large number of FTA-only consumers. But now the package price in the primary connection itself has increased by 50% in some cases.

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