Events, goodies & decor mark shopping spree ahead of Diwali

  • | Monday | 6th November, 2023

Pune: Taking advantage of festive offers, discounts and new collections, residents flocked to malls and shopping areas ahead of the Diwali festival, begining Thursday. Several malls across the city have decked up for the festival with unique themes and have arranged various events, giveaways and goodies to attract visitors.Westend Mall in Aundh has recreated a model of the historic Shaniwarwada on their premises as part of their sustainable Diwali celebrations campaign. Nishank Joshi, the CMO of Nexus Select Trust, the company running the mall, said, Our iconic heritage site is made of 45,000 recycled corrugated sheets. Over 30 artisans have helped to put it together. We have also launched an app that integrates our loyalty programme with offline campaigns. We are giving goodies to consumers downloading the app.City malls are reporting an upswing in categories such as fashion, gadgets, jewellery, beauty and gifting items for the festival. Kinjal Radia, the centre director of The Pavillion Mall on Senapati Bapat Road, said the footfall is up by approximately 15%, and sales have seen a jump of almost 30% due to Diwali. Talking about the special festive décor in the mall, Radia said, We have used recycled paper and over 60,000 recycled corrugated sheets to create a model of Hawa Mahal of Jaipur. Over 40 artisans have worked tirelessly on this project to put this installation together. It is approximately 25feet tall and 30feet wide. The objective of the installation is to celebrate the pride of the nation through historical monuments.This Diwali season, to account for higher footfalls while ensuring a pleasant shopping experience for all customers, we have rented the parking area next to the mall so that customers can park their vehicles without any hassle and walk to the mall, Radia added.Pranav Kale, a visitor to Phoenix Marketcity in Vimannagar, was ecstatic after he won coupons and knick-knacks during promotional activities at the mall. I came with my family to buy clothes and other things for Diwali. We participated in some promotional activities by different brands and won prizes. My eight-year-old son is extremely happy, and my teenage daughter loved clicking photos with the beautiful décor at the selfie point, Kale said.Laxmi Road, the citys main shopping area, is festooned with attractive lights to mark its 101st anniversary as a popular shopping centre. Other commercial streets, such as Kumthekar Road and Bajirao Road, too, have been beautified to enhance citizens shopping experience and boost sales during the festive season.The beautification efforts were undertaken by the Federation of Trade Association of Pune, the United Retail Trade and Garment Association, and the Pune Saraf Association. Fatehchand Ranka, the president of the Federation of Trade Association of Pune, said, Laxmi Road was called the East-West Road during the British era. It had big and famous shops of cloth merchants. Now, there are many jewellery shops, too. Ranka also said the shopkeepers of the area have appealed to the Pune Municipal Corporation (PMC) to arrange for pay-and-park facilities around the shopping street to ease traffic congestion, a common sight during festivals.

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