Chhatrapati Sambhajinagar: With cases of fake disconnection notices sent by cyber criminals mounting, the MSEDCL has made a fresh appeal to consumers to not fall prey to such messages.The messenger IDs of MSEDCL while sending communication are VM-MSEDCL, VK-MSEDCL, AM-MSEDCL and JM-MSEDCL, which consumers must note. Also, consumers are never asked to contact any personal mobile number of any MSEDCL official in any official messages, public relations officer of MSEDCL, Aurangabad zone, Dnyaneshwar Ardad said.The state power utility also said that individual mobile numbers are never used while establishing contact with consumers. According to MSEDCL, several consumers continue to receive fake messages on their phones stating that their power supply will be disconnected due to pending electricity bill and they should contact the mobile number provided. The cybercriminals tell consumers to download remote control software. Once the software is downloaded, it helps fraudsters to gain control of the phone and siphon off money. Stating that it has filed police complaints earlier against such cybercrimes, MSEDCL has appealed to consumers to lodge a police complaint on cybercrime.gov.in if they come across any fake message.For queries or complaints, consumers should contact toll-free numbers 1912, 1800-212-3435 or 1800-233-3435 or approach the nearest offices, an MSEDCL official said. We also published the following articles recentlyMSEDCL appeals to consumer to use mobile app for faulty transformer repairsThe Maharashtra State Electricity Distribution Company Limited (MSEDCL) is urging consumers to use its mobile app for reporting transformer failures, which will enable the prompt replacement of faulty transformers with functional ones. MSEDCL has launched a state-wide campaign to swiftly replace defective transformers within a maximum of three days after receiving the information. The company has also implemented measures such as ensuring the availability of transformer oil and maintaining a stock of repaired transformers. Consumers can report transformer failures through the app by providing information about the transformers location, duration of the outage, and observed faults, along with uploading a photo of the failed transformer.How brands use colour to connect with consumersColour psychology, the study of humans emotional response to different colors, has a long history. German poet and artist Johann Wolfgang von Goethe published one of the first books on colour psychology in 1810. Brands use colour psychology to convey their ideologies and evoke specific emotions in customers. Each hue is associated with a set of emotions, but cultural factors must also be considered. The logo or visual associated with a color can affect the intensity of the emotion it elicits. It is important for brands to create a consistent color and visual universe for effective communication and customer experiences.Deaf boy critical after consuming turpentine oilA student of a TTD-run boarding school in Tirupati, Chandu, has been shifted to CMC hospital in Vellore for better medical care. Chandu, a class 9 student of the deaf and residential school, consumed turpentine oil and suffered burns in a fire mishap. Dismissing rumours, TTD clarified that the boy entered the store room and consumed turpentine oil voluntarily. School staff rushed in after hearing his cries for help and immediately shifted him to SVRR GGH in Tirupati before transferring him to CMC-Vellore. TTD will bear the medical expenses.

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