This year Earth Hour went digital. As world grapples with Covid19 pandemic, forcing nationwide lockdown across the globe, Earth Hour 2020 was celebrated digitally. From social media challenges to adding Voice for the Planet, Earth Hour 2020 urged people to come together to pledge to protect the planet and it’s amazing and varied biodiversity. Earth Hour and Lights Out became the global symbol of a binding resolve to protect and conserve planet. People participated in Earth Hour on digital platforms from homes and participated in the interesting melange of activities that WWF India has put together. From being Voice for the Planet to switching off non-essential lights, the Earth Hour Kit at www.earthhour.in provided people with many options of what were done this Earth Hour while being at home including ‘Be the Voice for the Planet’, ‘Take the Step Up for the Planet Challenge’. Grammy award composer, Ricky Kej has specially created a music score for this Earth Hour. The Earth Hour campaign, the largest grassroot global campaign on conservation by the WWF network, has always endeavoured to bring conservation issues to the forefront by engaging governments, leaders, businesses and civil society. The simple act of switching off lights for an hour has led to bigger changes around policy at a global level. Speaking about Earth Hour 2020, Sangita Saxena, State Director, WWF India, Madhya Pradesh said, “Going digital with Earth Hour brought out the creativity in us. It is creativity in times of a lockdown.”

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