Vichitra Rajasingh, CEO of Puppy's Ice creams, concurs, “ The way people eat ice creams is changing. Puppy's serves a ice cream concoction called Cremaccino, a thick warm ice cream drink. We added a millet based dessert like halwa with a basic flavour ice cream like vanilla or butterscotch,” says Deepak Gunalan. “Beer, wine and weed flavoured ice creams are getting trendy in big cities,” she adds. Ice cream eating though dips during winters in traditional markets like Madurai, it has boomed into a separate culinary indulgence.
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