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Smart TV channels watch you back, and so do ad trackers
- Tuesday | 1st October, 2019
Result: 89% of Amazon Fire TV channels and 69% of Roku channels connected with well-known trackers like Google Analytics and Doubleclick. For the five smart TV devices covered in the study, here is one interesting takeaway:Nearly all TV devices in our testbeds contacts Netflix even though we never configured any TV with a Netflix account. The good news – such as it is – is that there are ways to disable at least some of the tracking features of smart TV platforms. Even if (like me) you don’t own a smart TV device, you eventually will. Imagine what smart TV platforms and the trackers they connect to could do with that capability in 2024.
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