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The term social gaming, as the name suggests, is all about playing online games with multiple players and interacting with them. Nowadays, gaming on social platform is gaining momentum as it comes up with millions of options being available 24x7.
This is undoubtedly the next big thing in India with people switching to social gaming for various reasons primarily for getting themselves relieved of stress and claiming their share of fun and entertainment which are available in plenty. So, let us see how social gaming is evolving in India and why it is going to rule internet in India for years to come.
Prime reason behind the growth of social gaming:
As per an article published by business line, it is assessed that the gaming industry in India is growing 60 to 70 percent every year and its size is estimated to be around Rs.900 to Rs.1,200 crores. The reason for such an overwhelming progression by the gaming industry is undoubtedly attributed to the proliferation of smartphones and cheap data being offered by mobile service providers like Jio, Airtel, Vodafone, etc., So how do people consume enormous data being offered to them on a daily basis? Naturally their preference goes to playing online games with millions of such games available to be downloaded free of cost in Android and iOS platforms.
Gaming companies’ outreach:
Octro, MoonFrog and Play Games24x7 are said to be among the biggest Indian companies from the online gaming industry. There are also other players like HeadInfotech, Dream11, etc. These mobile gaming companies have an in-depth knowledge of the needs and choices of the consumers and are moving forward taking them into consideration. Almost all the games are available to be downloaded and played free of cost. However, in order to progress or move to the next levels, the consumers are required to pay certain amount of money. This is where the gaming companies are able to make huge profits. Once the consumers start playing free games, it is quite natural for them to get lured for going to the next level. Their curiosity forces them to know what the next level is all about. So, drawn by the liveliness of free games, they get tempted to make in app purchases to go and see how exciting the further levels are. You can hardly see people not going for paid levels. The gaming companies are also able to creatively turn the traditional games played for ages to hit online successfully. So, many local games like gilli danda, pallankuzhi, three card game, etc. have now moved online thereby enabling social gaming hitting a new high. Especially, the 13-card game called online Rummy, has become as household name in India ever since the game has become playable on internet. Also, as per Deepak Gullapalli, CEO of Head Infotech, their focus is nowadays more on developing social gaming for the Indian audience. The social-gaming is the billion-dollar industry worldwide and it is doing exceptionally well in India too.
What makes social gaming interesting?
Already a popular culture in many parts of the world, social gaming has been seeing a steady growth among the Indian community. Most of these games are gaining people’s attention by adding the local nuances into the gaming environment. Unlike other social media, wherein you comment on others’ posts and pictures randomly, here in social gaming, the interactions are more meaningful and active. Many of the gaming apps can be logged in using one’s Facebook profile too and it is no surprise why social gaming is dominated by 50 percent of Facebook users which counts to around 10 million population, as per an article from Economic Times. As per Rahul Razdan, President, Products & Operations, ibibo Web, the social gaming now acts as mini social networks. In social gaming you need not worry about what to comment on others’ posts and pictures and how to respond to certain comments. In social gaming, as you play a game, you make a comment and wait for your friend to make his move. These games not only help to bring the communities closer, the real-time rewards further entice users` participation.
Taking all the aforesaid points into consideration, it can be concluded that social gaming is going to be the next best thing in India. Already people have great interest towards games such as Angry birds, FarmVille, Words With Friends, online Rummy due to fresh content, familiarity and valuable incentives. The gaming companies are finding new methods to enhance the features of social gaming, adding new rules and levels in games like card games with online Rummy Rules, teen patti variations and more. Features also are modified a bit, yet capturing the essence of the game. It looks clear that social gaming industry is going to make a big impact in the upcoming years and capture the attention of the giant population of the country.
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