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Social media sales soar in Facebook-friendly Thailand
- Tuesday | 2nd July, 2019
His success is emblematic of booming social media commerce in Thailand where entrepreneurs sell products directly to customers via Facebook, Instagram and messaging apps like Japan’s Line Corp. Propelled by upgrades to mobile banking apps, sales via social media in Thailand more than doubled to 334.2 billion baht ($10.9 billion) in 2017, according to the latest report from the country’s Electronic Transaction Development Agency. Completing a sale via social media can be cumbersome. But for many Thais, the appeal of social media shopping is the direct communication with merchants. Alibaba’s Lazada, which launched in Thailand in 2012, also started an invitation-only programme in August to bring social media sellers with a broad customer base onto its site.
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