The digital commerce and payments prize is huge – let battle begin

It seems a pretty good bet that Google, Apple and the rest have read Juniper Research’s latest report on digital commerce. The key factors in this digital commerce battleground, according to Juniper, will be user experience and seamless yet secure payments processes. While that is interesting, what makes it more interesting is the recent announcements from the big tech community around payments and money transfers. It is clearly a pie that Apple, Google, Facebook want a significant slice of and one that Amazon will fight with all its might to protect. Let’s hope – for all our sakes – that this battle does not lead to the big tech companies taking on sub-prime debt and creating another toxic bubble that will explode and create a mess like the one in 2008 did.

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