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Innovation is being comprehensively squashed – but what can we do?
- Monday | 15th March, 2021
The problem is that now Apple, Amazon, Facebook and Whoever have grown up, and they don’t want real innovation anymore. Yes, they do all have innovation initiatives, and yes, some pretty cool stuff has emerged from the sofas and bean bags of the Innovation Wing. But it is innovation on their terms, and real innovation is kept at bay if it threatens their roadmaps. It is hard even to imagine what real innovation would look like in the present, increasingly insular world. It is hard to see what the next great innovation will be, mainly because the atmosphere for it to thrive in is being suffocated.
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