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You have to be Brave to disrupt the advertising world
- Wednesday | 6th March, 2019
And along the way they will light the most disruptive fire under the advertising industry the world has ever seen. It is not big news to say that a growing number of internet users are frustrated by programmatic advertising. Programmatic advertising is broken, the targeting is off and it encourages frustration and bad practice rather than good. We are also bored or jealous or both by the fact that between them Facebook and Google command 58% of the digital advertising market. His latest project which has been in the works for a year or two is Brave.
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